As promised this is the blog about commercial media. Heads up this will mainly be about me ranting allot.
There are two types of media public and in this case privetly funded. Public media is the ABC and SBS while privately funded is Channel 7and 9. Commercialism media is all about the $$ and it is a very cut throat world. It all about competing for ratings. That's why channel 9 will put Top Gear on against a Channel 7 big show so that people will have to chose. However the commercial media doesn't stop there they try and get people attention with using their logo with anything ie newspaper, apps and now sporting teams, because if some recognized the logo on something they use they are more likely to spend time of that channel.
Now there are wars every where between channels and free to air vs subscription tv. However they all have to play by the same rules which are set out by the country in this case Australia which have very high standards. Even though commercial media is about profit they have to get the consumer confidence which can only come through the news which is to provide news which is relevant and truthful because in today's television news is growing and is easily accessible and more importantly if a channel gets an exclusive story they'll have leverage over their compeitiors.
In this blog I've said profit it allot, commercial television get their profit from the advisement, which other companies place at certain times ie prime time. However if a channel doesn't get high rating and people don't watch it, it means it will lose companies advisement on it which means less profit.
However commercial media has changed from television and now to the internet with the news big boys ie FairFax, using their control to drag people to their sites, however since there are millions of sites out there is Wikipedia, it is harder to compete in the internet arena, because the internet is allot bigger.
This is the last point of my rant and also about the lecture, Dr Redman showed that how media is changing, it is no doubt becoming more tablodised, which means more concerned about celebrities, which is so true, look at traditional media ie magazines and most of the selves are about celebrities and not about current events. So what does this mean about commercial media?
Commercial media is about profit, who has the exclusive stories and best tv shows all in a hunt for you guys to watch their channel, go to their websites and read their maginzese and paper.
Overall this lecture was amazing and by far my favorite, what Dr Redman said was true about today's commercial media. It is exciting to see whether or not the commercial media giants will change their ways in the future or they will always and only be concerned with profit and viewer ratings.
Thursday, 8 September 2011
Lecture 5
Ethics are very important in today's world because the line between, good taste and down right dirty has become blurred.
In today's lecutre, Dr Redman showed allot of ads in the beginning, show were understandable with the fruit having similar shape to what some people have called a penis, which is still in good taste as it fruit. While beer ads were typical and just dirty. However ads can be seen as able to step across the boundaries and explore, some are in good humor ie the Fernwood ad while some a just stupid and not appropriate. That is why companies must abide by certain rules and practice codes which go on and on and on. In the blog I'm not going to type them all cause 1 I'm lazy and 2, there are alllllllllooooooooottttttttttt.
However I just want to side track and talk about ethics in the televised media. Recently and event has happened which lead to the termination (jobs termination) of a few people at channel 9, when the said they were near the crime scene of Daniel Morcomb which they were in Chapel Hill. These guys stepped into that realm of un ethical, because they were lieing to their audience for ratings (wait for 2 weeks for a blog about commercial media) however radio has done it for years, using a effect to pretend that the traffic report was actually in a helicopter when they were just in the studio. However, it just shows that ratings matter and not the truth all the time.
However back to the lecture. I believe that these codes are abit over the top some times, personally Id like to see some fun come back not so much as to de grade tv, but to see some un politically correct humor, since Australia as become a very politically correct nation.
Overall this lecture was about ethics and how there a only faint lines separating vulgar from descent and that there are agencies out there looking at every ad and enforcing their will if it isn't playing by the rules.
In today's lecutre, Dr Redman showed allot of ads in the beginning, show were understandable with the fruit having similar shape to what some people have called a penis, which is still in good taste as it fruit. While beer ads were typical and just dirty. However ads can be seen as able to step across the boundaries and explore, some are in good humor ie the Fernwood ad while some a just stupid and not appropriate. That is why companies must abide by certain rules and practice codes which go on and on and on. In the blog I'm not going to type them all cause 1 I'm lazy and 2, there are alllllllllooooooooottttttttttt.
However I just want to side track and talk about ethics in the televised media. Recently and event has happened which lead to the termination (jobs termination) of a few people at channel 9, when the said they were near the crime scene of Daniel Morcomb which they were in Chapel Hill. These guys stepped into that realm of un ethical, because they were lieing to their audience for ratings (wait for 2 weeks for a blog about commercial media) however radio has done it for years, using a effect to pretend that the traffic report was actually in a helicopter when they were just in the studio. However, it just shows that ratings matter and not the truth all the time.
However back to the lecture. I believe that these codes are abit over the top some times, personally Id like to see some fun come back not so much as to de grade tv, but to see some un politically correct humor, since Australia as become a very politically correct nation.
Overall this lecture was about ethics and how there a only faint lines separating vulgar from descent and that there are agencies out there looking at every ad and enforcing their will if it isn't playing by the rules.
Lecture 3
This Lecture was very interesting, admiring cause it was full of pictures, as it was about pictures telling stories, and me having the mind of a 4 year old, enjoyed watching pictures for about a hour.
However the saying that a picture tells a thousand words is so turn especially which was re-enforced today. This lectures show that if the moment is right the perfect picture can tell the whole story without even having written anything on paper or word. This was most evident in the PKK which was a women holding a rifle trying to help free the Kurds in Turkey.
However Dr Redman, showed there is a science to taking the perfect picture, especially with all the camera jargon, which kinda lost me cause I'm not personally a camera person. However he shows one example of Johnothan Thurston at a funeral, which the pictures were taking with a camera phone, it just a camera a phone and all the photographer used were her surroundings, showing that you dont need a fancy camera but wits as well.
This lecture show me how technology is changing meida and that with the help of the camera, that pictures can tell the whole story and how they are very usefully and helping finishing and starting a store.
However the saying that a picture tells a thousand words is so turn especially which was re-enforced today. This lectures show that if the moment is right the perfect picture can tell the whole story without even having written anything on paper or word. This was most evident in the PKK which was a women holding a rifle trying to help free the Kurds in Turkey.
However Dr Redman, showed there is a science to taking the perfect picture, especially with all the camera jargon, which kinda lost me cause I'm not personally a camera person. However he shows one example of Johnothan Thurston at a funeral, which the pictures were taking with a camera phone, it just a camera a phone and all the photographer used were her surroundings, showing that you dont need a fancy camera but wits as well.
This lecture show me how technology is changing meida and that with the help of the camera, that pictures can tell the whole story and how they are very usefully and helping finishing and starting a store.
Lecture 2
This is the first "proper" lecture to say and to kick it off the class had the pleasure of having Rod Chester, a wrtier for the Courier Mail speak, about the different types of text in the news today. Obviously there are dozens of types and hundereds of way of presenting them. It was interest to hear his current project of taking pictures of every days and recording events and publishing them in the paper. This showed me personally how the news today inst just about the facts and what is happening locally and internationally. But the news is becoming more personal with human interest piece and point of views articles ie left or right wing depending on the media outlet or the person.
However the format which Rod presented how to write a newspaper article didnt changing much from when I was in school. which was the typical who, what, when, where, how and why. However it shows the writing media basic format is a winner, because why change something that has been so effected in driveling news, However the way the Rod showed the class the different way of opening the article was interesting to me. It shows it doesn't always have to a formal matter, but can be informal with a joke and a quotation.
It was a pleasure to hear from Rod today as he had showed me that even thought the typical format of news writing hasn't changed but how they get people to read is continually developing.
However the format which Rod presented how to write a newspaper article didnt changing much from when I was in school. which was the typical who, what, when, where, how and why. However it shows the writing media basic format is a winner, because why change something that has been so effected in driveling news, However the way the Rod showed the class the different way of opening the article was interesting to me. It shows it doesn't always have to a formal matter, but can be informal with a joke and a quotation.
It was a pleasure to hear from Rod today as he had showed me that even thought the typical format of news writing hasn't changed but how they get people to read is continually developing.
Lecture 1
A new semester is upon me and with it four new subjects. This is my blog relating to JOUR1111and the idea of the blog is apart of my assessment to comment of the lectures that where on Monday. Our Professor that shall be guiding me this semester is Dr Bruce Redman.
In today's lecture it was the normal, what Journalism 1111 is about, the assignments and the times of tuts and consolations. Nothing really interesting to comment on because it was mainly introductory. However during the lecture the not that stood out was how technology is changing Journalism. I'm curious about this statement and wondering how technology is changing Journalism. However this can only be answered in 13 or so weeks. SO stay tuned to this blog for weekly up dates.
In today's lecture it was the normal, what Journalism 1111 is about, the assignments and the times of tuts and consolations. Nothing really interesting to comment on because it was mainly introductory. However during the lecture the not that stood out was how technology is changing Journalism. I'm curious about this statement and wondering how technology is changing Journalism. However this can only be answered in 13 or so weeks. SO stay tuned to this blog for weekly up dates.
Wednesday, 24 August 2011
Media Diary Assignment
The table below is my personal media diary over two weeks. I collected the times that I spent viewing today’s most popular media outlets which are television, the internet, mp3 players, and paper. I split the internet column into two parts: traditional internet usages such as emails, blogs and websites; and the second part were social media, YouTube and Face book.
At the end of the two weeks and looking back of the usage, it is very easy to establish where most of my personal time is spent, however, this table is also indicative of the new trends used by society to acquire news. Personally, I can only speculate (having no personal experience as I was only a glint in my father’s eye) that in the mid 1970’s when TV was starting to become an established and a easier method to obtain the news of the day was by the newspaper. However, this has radically changed in the 21st century and the newspaper has become almost a “dead” media because compared to the internet and TV, the newspaper can only deliver the news once a day while television and the internet is spontaneous. My pattern in the two week period relied heavily on television and traditional internet usages, because of work and study which today realised heavily on the internet, and also personal time which usually was watching TV.
The question, “What does this say about your relationship to Journalism and Communication?” was given to me to respond to in this assignment. I can say categorically that I stayed updated with journalism and communication which again raises the topic of the internet and television. This can be reflected on the amount of time that I spent watching informational news programs, and reading the news on the internet and smart phone. Combined this was 807 minutes, 13.45 hours or 10.10% of my recorded media life over two weeks devoted to news.
Personally, I enjoyed reading what I call the “dead” media i.e. the newspaper early in the morning. It would be the first thing I did before I left the house or went to work which enabled me to be informed of Australian and world current events. During the course of the day I would check the internet for the latest news.
The two weeks in which I recorded my media life showed me how much I rely upon getting new journalism and communication news through outlets such as the internet and TV. However, it has also showed me how much time I wasted watching scripted television. Nonetheless, I have come to the conclusion that due to the internet and television I am able to keep up-to-date with world and local current events as they occur because as soon as the event takes place it is only a matter of minutes before it is posted on the internet or reported on television news. Also that today's society is more up to date with events, not just in the nation but also in the world as reports are able to upload their story right on to the internet where we, the public is then able to read their story in a matter of minutes.
Wednesday, 17 August 2011
Is the almighty Facebook dead?
As I posted on my twitter earlier, there has been a mass exodus from Facebook, in Britain on average a staggering 100,000 people are deactivating their accounts each day, does this mean eventually Facebook, will leave us, like Myspace did?
In my opinion it shall, no populous can be constrained to just one networking site, look around, there are probably dozens of them, such as Twitter, Google + and even Blog spot. However recently on the 9th of August, Anonymous (a hacking group) as launched a campaign to bring down the networking Juggernaut (http://www.youtube.com/watch?v=SXLxiMemYc0), with asking all hacker of every type to rise up against the monster of Facebook and bring it down. When shall this happen? Why, on the 5th of November 2011. Shall is occur you ask? My answer, who knows. This could be a idle threat, but if it is real, what is going to happen? Probably nothing people will move on and it is proably for the good.
Why you ask? Well, the bad thing about this awesome thing called the internet, is that once something is said or posted it can never be taken back, therefore this, possible destruction of many peoples beloved Facebook, could save them fines from police or being expelled by their school or fired from their job.
You say "They cant fire me over something I've said on Facebook in privet to my friends" Yes the can, in the fine print of the Terms and Agreement, they can for legal rights, why recently Facebook has been shutting down pedophiles Facebook account so they cant stalker their pray, (this is an upside) while outside groups are looking at your Facebook while you don't know.
IF Anonymous do shut down Facebook, people will just move on to other sites, Facebook is the main social networking site we use, however if it does get brought down, we has people will just move on.
In my opinion it shall, no populous can be constrained to just one networking site, look around, there are probably dozens of them, such as Twitter, Google + and even Blog spot. However recently on the 9th of August, Anonymous (a hacking group) as launched a campaign to bring down the networking Juggernaut (http://www.youtube.com/watch?v=SXLxiMemYc0), with asking all hacker of every type to rise up against the monster of Facebook and bring it down. When shall this happen? Why, on the 5th of November 2011. Shall is occur you ask? My answer, who knows. This could be a idle threat, but if it is real, what is going to happen? Probably nothing people will move on and it is proably for the good.
Why you ask? Well, the bad thing about this awesome thing called the internet, is that once something is said or posted it can never be taken back, therefore this, possible destruction of many peoples beloved Facebook, could save them fines from police or being expelled by their school or fired from their job.
You say "They cant fire me over something I've said on Facebook in privet to my friends" Yes the can, in the fine print of the Terms and Agreement, they can for legal rights, why recently Facebook has been shutting down pedophiles Facebook account so they cant stalker their pray, (this is an upside) while outside groups are looking at your Facebook while you don't know.
IF Anonymous do shut down Facebook, people will just move on to other sites, Facebook is the main social networking site we use, however if it does get brought down, we has people will just move on.
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